J.P. Morgan Wealth Management

Strategy: Ensure trust and safety of investing with J.P. Morgan because they see through the clutter and noise of the category to make smart investments, sound investments. Everyday there’s a new product, trend, ETF, crypto, technology etc. that can make investing seem confusing and scarier than every. In this spot, we assure the average investor that their investments are safe with J.P. Morgan because “we won’t let you do stupid sh*t with your money”.

J.P. Morgan Wealth Management has historically been known for institutional investors only. With new products and investment tools available to everyone, not just high net worth individuals, our job was to get average investors to consider J.P. Morgan Wealth Management.

J.P. Morgan Wealth Management

Project: Introduction of JPMWM
Agency: Droga5
Channels: Broadcast, Digital + Social
Air Date: May 2022

Team: Matthew DeCoste, Jay Hunt, Elizabeth Federico, Daniel Lawrence, Lulu Laudon, Jenny Mott, Scott Kemper, Tim Gordon, Liliana Vega-Estrada, Lily Ng