Droga5

Executive Group Director (10/22 - present)
Clients: Kaiser Permanente, JP Morgan Chase Wealth Management, Chase for Business, Essentia Water, Petco, Special Olympics USA

• Lead, inspire and create paths for creative and business opportunities on JP Morgan Wealth Management, Chase for Business and Kaiser Permanente businesses

• Achieved +34% portfolio revenue growth in down economny.

• Lead cross-functional client and agency teams to deliver best-in-class creative work and responsible for quality of output and thinking, while hitting core KPIs

• Maintain total account oversight, ensuring the right team structure and members are in place across departments and geographies. Ensured 100% retention rate.

• Deep partnership with client marketing and data strategy teams in order to develop the first new brand platform for Kaiser Permanente in 17 years

• Trusted partner to C-Suite and executive senior clients to develop marketing strategies to deliver brand goals with measurable results.

• Uncover opportunities for revenue growth and creative wins across Droga5 and Accenture Song.

• Partnered with strategy, creative and data teams to develop and launch JPM Wealth Management’s first integrated brand campaign

• Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid and owned channels

• Co-leader of Droga5 Wellness program, a program designed to inspire and improve employees’ happiness, balance and holistic health

• Pro-bono account lead with the Special Olympics USA team to develop their logo for the 2026 USA Games in Minnesota

• Responsible for growth and profitability of accounts, plus negotiating annual fees, scopes of work and managing P&L

Virtue Worldwide

Head of Client Services, Americas (4/19-7/22)
Clients: Ford Motor Company, Planned Parenthood, Target, Beats by Dre, P&G, Urban Decay, HBO, Canada Goose, lululemon, Cholula, Estee Lauder, Anheuser-Busch/In-Bev, ANA Airlines, Bushmills, JUST Goods, Diamond Producers Association, Indeed.com

• Built senior/C-Suite client relationships to identify and drive organic growth revenue opportunities

• Led teams from brief to final execution, often collaborating with SVP and C-Suite partners to ensure our collaborative vision and KPIs for the creative work are delivered

• Oversight of full strategy and campaign development to launch two of Target’s most successful owned brands, Good & Gather and Everspring, helping to generate $3B in sales to date

• Partnered with CCO and CSO to drive creative excellence and brand storytelling across all creative campaigns and projects

• Partnered with EVP of Urban Decay to rebrand the company to drive relevance with a new, GenZ customer base.

• Identified brand partnerships and cross-selling opportunities between Virtue and VMG properties totaling and additional $5m of revenue

• Led and mentored account team of 15 FTEs across 3 continents, teaching critical leadership skills at every step

• Budget/P&L management, scope development and negotiation, scope management, utilization, etc.

• Executive Leadership Team member, helping influence and shape agency culture, programs, policies, etc.

360i

SVP, Group Account Director (11/16-4/19)
Clients: OREO, MINI USA, Cannon, MetLife

• Set team’s yearly goals, strategic vision and growth plans with accountability metrics to ensure both client and agency success

• Drove incremental +20% revenue vs. projection across portfolio

• MINI USA business lead, managing 35 FTEs across account, creative, strategy, UX, tech, and production

• Managed MINIUSA.com, inclusive of new product development, content and data integration, monthly updates and offers, personalized messaging at scale and complete site and mobile experience.

• Oversaw integrated strategy to actively market to customers and push them through the purchase funnel and site experience leading to increase of +12% of handraisers YOY.

• Created the OREO “content to commerce” platform to identify product innovation opportunities leading to record breaking sales

• Led OREO’s biggest brand partnership with HBO’s Game of Thrones to create the fastest selling LTE ever

• Oversaw all integrated paid social media and creative campaign development for all of Canon’s mirrorless cameras, targeting intermediately skilled photographers.

• Developed high-end, industry leading campaign targeting Hollywood directors. Campaign work included a film partnership with the Sundance Film Festival.

• Partnered with Nespresso’s USA CMO in developing new sustainability communications strategy

• Co-authored Global IMC Training Toolkit for MetLife that identified the process, steps and tools needed to teach local markets how to develop stronger creative work.

72andSunny

Group Brand Director (11/15-11/16)
Clients: Samsung North America, Seventh Generation, Comcast

• Oversaw Samsung’s IAT for the fully integrated, go-to-market launch campaign of Rihanna’s Anti interactive album: TV, OLV, experiential, social and mobile

• Oversaw all campaign development and production for the Seventh Generation Maya Rudolf “Come Clean” launch campaign, featuring the creatively awarded “Vajingle”

• Extensive communications strategy development for Samsung Smart Home/Smart Things launch

• Co-authored 72’s marketing partnership playbook to drive a modern approach to brand collaborations

Untitled Worldwide

Partner, Head of Client Services (7/13-10/15)
Clients: Oscar Health Insurance, Spotify, Machine Zone: Game of War, Mobile Strike, and Dimensional Funds

• Partnered with founders, Michael Ovitz and MT Carney, to develop and execute Untitled’s Adjunct CMO approach where the agency acts as marketing team support for VC funded, start-up companies pre-IPO

• Managed and launched Game of War’s $350M global campaign, scaling to 36 countries in 6 months

• Increased GOW’s daily app installs +250%, exceeding all KPI and revenue generation goals and making it the top grossing app in over 100 countries

• Partnered with Thrive Capital to launch health insurance start-up, Oscar Health Insurance, capturing an 8% market share in one year with our branding and launch campaign

Ogilvy

SVP, Executive Business Director (10/11-6/13)
Clients: The Coca-Cola Company: Coca-Cola Plant Bottle, Fanta, Smartwater

• Fanta integrated global business lead across 200+ countries, ensuring creative excellence and consistency

• Executed the most ambitious brand reboot, and first socially driven brand relaunch, in Coca-Cola history.

• Netted +8.9% sales in CY ’12

• Launched Fanta’s ‘Lost in Time’ campaign. Named by Facebook as the “Most Innovative Use of Timeline”

• Managed Coca-Cola’s first global eco-friendly product launch, Coca-Cola (red) Plant Bottle.

Naked Communications

Client Business Director (10/07-06/10)
Clients: Kimberly-Clark (Kleenex, Scott, Viva), BP, Tang, Amore Pacific

• Brand marketing, behavior and communications planning for some of the world’s most iconic brands including Kleenex, Tang, BP, Amore Pacific. Our main task was to partners with a lot of the brand marketing teams to help establish integrated marketing communication best-in-class practices to enable more effective creative work to drive business results.

• Brand strategy business lead for Kimberly-Clark Latin America servicing the Kleenex, Scott and Viva brands across six countries.

• Relaunched Láneige, Asia’s largest cosmetics brand, with a global 5-year go-to-market plan. Launch phase drove +12% sales and highest coupon redemption rate in company history

• Spearheaded Kraft’s Tang re-branding in Brazil. +23% sales increase vs. previous year

• Developed global master brand re-launch strategy for Holiday Inn and Holiday Inn Express brands

Nike

Brand Communications Director & Advertising Manager (9/03-10/07)
USA: Just Do It., Football, Training, Women’s & Latin America: Women’s, Running and Hockey

• Led a team of 11 local brand managers across Latin America and Canada

• Launched Nike Women’s category in Latin America driving commercial success with 100% product sell-thru i

• Managed Nike 10K race program in Latin America attracting 120,000 runners from 9 countries and was the inspiration behind Nike’s “The Human Race” for the Beijing Olympics

• Executed Tiger Woods “Kid Tiger” spot, generating the highest single-traffic day at nikegolf.com

• Spearheaded Nike Football’s largest integrated initiative, driving cleat sales +20% , base layer +84% and team sales +404%

• Managed Mariah Sharapova’s “I Feel Pretty” women’s fitness strategy. Campaign delivered +18% nikewomen.com sales vs. YAG and 100 product sell-thru

Crispin Porter + Bogusky

Management Supervisor (05/02-05/03)
Client: IKEA North America

• Stewarded IKEA’s first 360° brand integration communications effort, “Unboring” designed to increase brand awareness and trial in the US and Canada

• Sales increases of +11% in the US and +8% in Canada within a four-month launch

• Store traffic increased +8% in the US, and +6% in during four-month launch

• Won 2003 Cannes IAF Grand Prix Winner and Grand Clio

Awards: Lamp was the eighth-most-awarded advertising campaign of 2003, garnering a significant number of awards from the advertising and television communities, including Golds at the London International Awards, the ANDY Awards, the Association of Independent Commercial Producers Awards, the Grand CLIO Award for Television and Cinema and the Grand Prix at the Cannes Lions International Advertising Festival

Wieden+Kennedy New York

Account Supervisor & Account Executive (7/98-5/02)
Clients: ESPN, Nike, Brand Jordan, Foot Locker

Lead and ran all advertising campaigns for:

• ESPN: This is SportsCenter, NFL Countdown, ESPN the Magazine, NHL Hockey, ESPN Classic

• Brand Jordan: Jordan XVI, XVII, XVIII launches

• Nike/Foot Locker Co-op: Men’s basketball, Back-to-School, Women’s Running

Creative Awards

A LOT over the years, including Cannes Grand Prix and various Lions, Clios, Effies, One Show, DGA, AICP, ANA Reggie, Webbys, D&AD, FWA, ANDY, Kellys, Jay Chiat, etc.

Education

The Pennsylvania State University, State College, PA

Bachelor of Arts. Major in Advertising. Minor in Marketing. Dean’s List.

Walt Disney World College Program, Spring Graduate

Skills

Integrated Marketing, Advertising, Global Brand Management, & Marketing Strategy, Campaign Development, Digital Strategy, Social Media Strategy and Marketing, Brand Partnerships, Communications Strategy and Planning, Website Development Management, Product Development, 1:1 Messaging/, Personalization at Scale, Budget and P&L Management, Executive Team Member, Trusted Partner and Advisor