In this new upper funnel campaign for Kaiser Permanente, we were tasked with trying to create an emotional connection to the brand after years of performance marketing campaigns. KP understands that healthcare isn’t a one-size-fits-all. We wanted to showcase KPs human-centric, integrated care and coverage system allows KP doctors to really get to know their patients and their full medical history in order to determine the proper care diagnosis. In addition, we wanted to debunk one of the oldest myths out there.. that you can’t choose your doctor within KP.