Essentia Water

Project: Stop for Nothing. Pause for Hydration
Agency: Droga5
Channels: OTT, Digital/Social, OOH
Air Date: May 1, 2023

Team: Marco Howell, Cherise Woo, Christian Maine de Biran, Brendan Dimech, Daniel Freeda, Dylan Heimbrock, Ruben Mercadal, Mike Ladman, Isaac Salas, Caroline Fahey, Michaela DeRose, Donald Spaminato

Strategy: Essentia has always believed that resilience makes all the difference. In this “Stop for Nothing” campaign, Millie Bobby Brown and Patrick Mahomes embody what it is to stay committed to their goals and relentlessly be true to themselves. That kind of resilience is something Essentia has always helped people through better hydration. As supercharged, ionized alkaline water, Essentia replenishes the resilience you need to do what matters most to you.

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