Ford: Captial Markets Day Anthem Film
Ford Motor Company
Project: Capital Markets Day Opening Film
Agency: Virtue Worldwide & Civic Entertainment
Channels: Digital
Air Date: May 26, 2021
Team: Julie Ruiz, Francisco Lopez, Alec Martin, Jill Rothman, Francesca Fontaine, Stuart Reffel, Hagan Rushton, Gabriela Ridge, Gina Ginsberg, Spencer Baim, Chris Garbutt, Stephanie Venia, Stuart Ruderfer
Strategy: Capital Market’s Day is one of the biggest days for any Fortune 500 company. It’s the day they announce to all of Wall Street their upcoming innovation plans, financial forecasts and the annual plans. As Ford is increasingly becoming one of the most connected companies, they wanted to open the Capital Markets Day presentation with an inspirational film that signaled the digital transformation that is happening at the Ford Motor Company. This work was produced in partnership with Civic Entertainment.