The Museum of Weed

Project: The Museum of Weed
Agency: Virtue Worldwide
Channels: Experiential, Digital, Social, Outdoor, Radio, Brand Design, Merchandise
Air Date: Oct - Dec 2019

Strategy: The Weedmaps Museum of Weed took visitors through the storied history of cannabis by moving through the many varied locations and time periods where it has typically -or stereotypically- been consumed. Here, we celebrate the victories and shed light on the most damning moments throughout the last century. Air Date: May 5, 2020

Team: Talia Nuttig, Chris Domenick, Lauren Kusmiercczak, Jonathan Santoro, Adam Katzenback,

Press: One of Adweek’s Best Cannabis Campaigns of 2019, Campaign of the Year by ADCANN, Shortlisted by The One Show in Spatial Design and Experiential & Immersive categories, Winner of two Bronze Cannabis Clios, for Social Good and the Advocacy, FastCo, Rolling Stone, The Hollywood Reporter, Thrillist, LA Weekly, Adweek, CNN Business.