Estée Lauder

Project: Estée Lauder – Keep Advancing
Agency: Virtue Worldwide
Channels: Broadcast, Digital / Social, In-Store
Air Date: Feb 2021

Strategy: In order to drive sales and continued long-term growth for the brand, Estee Lauder needed to expand to new audiences. So we set out to recruit a younger, multi-ethnic consumer while maintaining our existing, loyal Advanced Night Repair customer base. We built out a highly engaging, emotionally-driven platform, “Keep Advancing”, that feels new and refreshing for the flagship brand and product.

Team: Jackie Mucilli, China Macena, Genie Gurnani, Hagan Rushton, Nichelle Sanders, Jill Rothman, Susie Lyons, Kim Uong, Taylor Delbridge

Press: The campaign just launched on Feb. 11, so results and press are still to come.