Fanta

Project: Various Fanta Projects
Agency: Ogilvy
Channels: TV, Cinema, Digital, Social, In-Store
Air Date: 2011-2013

Strategy: Fanta’s brand purpose is to create more play in the world. This collection features a few pieces that demonstrate their tagline of “More Fanta, Less Serious”. The “Lost in Time” was a fun social activity that made a game using the Facebook Timeline. “Saving the Source” was an HTML interactive graphic novel designed specifically for mobile use. The other two pieces are a some fun TV spots that were the campaign’s top performers.

Awards: Facebook Studio Award for Best Use of the Platform.

FWA: FWA of the Day - July , 2013.

Press: LBB Online, AdAge,