ESPN Sportscenter

Project: This is Sportscenter
Agency: Wieden + Kennedy
Channels: Broadcast
Air Date: 1997-2004

Strategy: This is SportsCenter campaign is on of the most famous advertising campaigns of all time, running for over 25 years, and I was lucky enough to be part of it from early on. Run by ESPN, the This is SportsCenter commercials were developed to promote their SportsCenter ports news show. Based on the show's opening tagline, the ads are presented in a deadpan, mockumentary style, lampooning various aspects of sports, and sports broadcasting.

Results: One of the most iconic advertising campaigns in history, bringing a smile and joy to every every one of the millions of spots fan who watch