Oscar Health Insurance

Project: Oscar Health Insurance Brand Launch
Agency: Untitled Worldwide
Channels: TV, Outdoor, Radio, Social, Digital, Website, Mobile App, DTC
Air Date: Oct 2013 - Feb 2014

Team: Steve Peck, Greg Erdelyi, Lori Argyle, Nik Traxler

Strategy: Launching in New York City with the passing of the the Affordable Care Act, Oscar was a tech start-up company who’s product just happen to be insurance. Their sole mission was to make the very confusing world of health insurance simple, easy, transparent and most of all, human. Furthermore, with their customer-centric approach, Oscar completely transformed how insurance companies did their marketing. Our job was to build the brand identity, tone of voice, behavior, how it went to market, and of course, all of the marketing communications channels that went with that, including redesigning the insurance card and how it was sent to customers.

Results:
• Fastest growing NY State insurance company from launch
• 8% of total market share during the first year’s open enrollment period
• 45% awareness among its core audience during open enrollment
• Estimated company valuation is $3B and the company has filled to IPO later this year

Awards:
• 2015 Cannes Lions Grand Prix/Outdoor
• 2015 Cannes Lions 5x Gold/Outdoor
• 2015 Silver Effie: David vs. Goliath
• 2015 Gold Effie Packaging and Design

Press:
• The Wall Street Journal :“Is it an iPhone or is it a Health Insurance Card? Why the Welcome Kit from Oscar Insurance Corp. Looks Like Someone Just Sent You an iPhone"
• The New York Times: “Start-up Health Insurer Finds Foothold in New York”
• AdAge: “Best Campaigns of 2015”