Game Of War

Project: Game of War Global Launch
Agency: Untitled Worldwide
Channels: Global - TV, Digital, Social
Air Date: Nov 2014 - Dec 2015

Strategy: It’s hard to imagine that nearly 7 years ago, mobile games were still an emerging platform that hadn’t yet scaled globally. We launched Game of War in the USA, which was the first multi-player, global mobile game and then scaled it to 36 countries in 3 months. The founder of the company briefed us to “make mobile gaming big and mainstream”. Tapping key insights of the players’ game play and the functionality of the game, we did just that. We launched a variety of campaigns, some animated, others featuring celebrities like Mariah Carey and Kate Upton, our work did just that.

Results:
🛡️Scaled to 36 countries in 6 months
🛡️+250% Increased daily app installs
🛡️In the top 10 dowloaded app for 27 weeks
🛡️Top 10 revenue grossing app for 15 months